The Alliance advocates air quality and other regulatory programs consistent with these principles:
- solutions to environmental problems should be guided by sound, verifiable scientific evaluations
- environmental benefits should be weighed against the potential for business closures, competitive disadvantage, job loss, and overall business productivity
- administrative burdens, such as recordkeeping and reporting requirements, must be the minimum necessary to assure compliance
- new and innovative control techniques must be cost effective, practical, and have been achieved in practice